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The Viewer's Journey: 4 Powerful Steps for More Video Views
Introduction
Introduction (1:29)
Your Digital Content as a Sales Funnel (5:49)
Step One: Discovering Your Thumbnail
Step One: Discovering Your Thumbnail (4:09)
The ABCs of Great Thumbnails (14:58)
An Extraordinary Thumbnail I Once Saw (Think Expansively) (2:47)
Gauging Your Thumbnail's Success (1:59)
Step Two: Reading Your Title
Step Two: Reading Your Title (1:01)
The Cardinal Sins of Titles (7:52)
Titling Tip for Filmmakers and Recording Artists or Bands (1:31)
IRL Example: An Excellent Video With a Weak Thumbnail and Title (4:18)
Step Three: Entering the Room
Step Three: Entering the Room (2:55)
The Many Shapes and Sizes of a Solid Hook (7:01)
Step Four: Watching Your Video
Step Four: Watching Your Video (0:40)
Viewer Retention and the Comments Section (4:36)
Perceived Authoritativeness (3:37)
Some Budget Gear Advice (4:02)
Formats, Formats, Formats (3:16)
"What's the Problem?" (8:52)
Conclusion: We're All Content!!
Conclusion: We're All Content!! (4:28)
IRL Example: An Excellent Video With a Weak Thumbnail and Title
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